Ad-supported content has become a popular trend among streaming platforms, with Netflix, Max and Disney+ all adding new subscription tiers to their portfolios. In 2023, Amazon confirmed that adverts will also be introduced to Prime Video.
This huge change is now coming into play across the world – here’s what you need to know. You can also check out everything we know about the end of password sharing on Netflix.
When are ads coming to Amazon Prime Video?
Ads on Prime Video are now live in the US and UK.
How much does the Amazon Prime Video ad-supported tier cost?
Amazon is integrating ads into its current Amazon Prime subscription, priced at $14.99/£8.99 per month for full Prime, and $8.99/£5.99 per month for just Prime Video. Those prices won’t change, and no action is required from users.
You can still choose the ad-free option, but it will cost you an additional $2.99/£2.99 per month. For this tier, you can sign up on the Amazon website.
From a business perspective, this makes sense – considering that the ad-free price of some rival subscriptions is more than Amazon’s entire Prime membership, which also offers free delivery, access to flash sales and more.
What do the ads on Prime Video entail?
Amazon has stated this it is aiming “…to have meaningfully fewer ads than linear TV and other streaming TV providers”.
For reference, Max offers three to four minutes of ads per hour, whilst Disney aims for an average of four minutes.
The new ad-free tier does not currently offer an additional benefits like a higher streaming quality, or exclusive content.
What about Amazon Freevee?
Amazon already has another ad-supported service called Freevee, which is a free, ad-supported platform for everyone (not just Prime subscribers), with a curated selection of content.
Freevee content will still have ads (even if you pay the extra fee), as will live sports.
Amazon is keeping its biggest shows (The Boys, Good Omens and The Rings of Power) behind a paywall.
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