The streaming wars are entering a new phase where ads are the norm, just like in the classic days of terrestrial TV. Many platforms are introducing commercials to become more profitable, and ad-free streaming is becoming a thing of the past.
Recently, Amazon Prime Video joined the ranks. As users have undoubtedly noticed, commercials have become part of US and UK subscriptions.
Currently, ads appear in all programs Prime Video offers, even in content for kids (as opposed to Disney+, where there are no ads on junior profiles.). But is there any method to get rid of them? Here’s what you need to know.
How to stop ads on Amazon Prime Video
In the US, a subscription costs $14.99 for full Prime and $8.99 for Prime Video only. This price has stayed the same, but ads have been included in the package as of Monday 29 January 2024.
Unfortunately, they can’t be blocked or skipped for free. To use Prime Video without ads, you need to purchase another subscription tier, which will cost you an additional $2.99 per month.
This can be cancelled at any time, should you change your mind.
The situation is the same in the UK. On Monday 5 February 2024 ads appeared as a part of a basic subscription, costing £8.99 per month for full Prime or £5.99 per month for just Prime Video.
The only way to get rid of them is to buy the package for an additional £2.99 per month.
Martyn Casserly
How to turn on the Amazon Prime Video ad-free package
You can enable the ad-free subscription in your account settings.
In the browser version of Prime Video, go to Account & Settings and select Your Account. Click Go Ad Free and then Start Subscription.
In the Smart TV version of Prime Video, go to Settings and select Prime. Then select Go Ad Free and click Start Subscription.
Why am I still getting ads on Amazon content?
The more expensive Prime Video subscription will ensure that ads don’t play during movies and series. However, trailers may appear at the beginning of some programs, but it is possible to skip them.
That said, buying a higher subscription won’t make ads disappear from sports programs and Amazon Freevee offerings. Unfortunately, in this case, users must accept the presence of commercials.
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